A British firm has developed the world's least expensive
computer tablet for wireless Internet access, costing a mere £22.
In a move that it likely to send shivers down the spines of
executives at the likes of Sony and Apple, Datawind Ltd hopes to supply a
market of billions when the Aakash
computer tablet is released later this month i hope.
An earlier version of the Aakash (Hindi for 'Heaven') was
launched last year - under an IT programme sponsored by the Indian government.
Datawind produced 100,000 tablets for Indian students.
Affordable alternative: The Datawind Aashkash tablet, at
£22, is cheaper than its nearest rival - the Apple iPad - by at least of £300
The newer version has more features but is still priced at
around $US35.
Suneet Singh Tuli, Datawind's chief executive officer, said:
'We have already received over three million individual hand users pre-booking
on this.'
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The closest competing device to the Aakash is Apple's iPad,
which sells for £330 or more.
Filling the gap: Datawind CEO Suneet Singh Tuli said the
Aakash would provide affordable internet access to four billion users around
the world
With a difference in price of a staggering £300, the Aakash
is clearly for emerging nations and institutions with tight budgets, places
such as schools and hospitals, that would find a £300-per-tablet price
prohibitive.
Mr Singh said: 'iPad people have laptops and computers and
want multimedia devices for more mobility.'
Low-income people in underdeveloped countries are 'looking
for their first device' to gain access to the world-wide web.
World-wide mobile phone use has grown to almost six billion,
while the number of Internet subscribers was at two billion.
'The most important thing is the price. And within that price,
[customers] primarily want to get Internet access, want to have good
multimedia... and then basic applications'
- Datawind CEO
Suneet Singh Tuli
Yet Mr Singh suggests there's a further four billion people
who want wireless internet access but cannot afford it.
In India, for example, an estimated eight per cent of 1.2
billion population is connected to the Internet.
Internet giant Google predicted in September that the number
of India's Internet users could triple in three years if they were offered
easier wireless access and more affordable smartphones.
Datawind clearly hopes that Aakash will be tablet that
provides that affordable alternative.
But there are drawbacks to providing such a cheap platform -
critics have complained of Aakash having a dim screen, brief battery life and
slow response time.
But Mr Singh said that was an unfair assessment of a product
that did not pretend to be a high-end tablet.
He said: 'The most important thing is the price. And within
that price, [customers] primarily want to get Internet access, want to have
good multimedia... and then basic applications.
'Right now we are alone because nobody wants to focus on
that market. The biggest players don't want to make devices at that level
because it impacts their legacy products.'
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